Baby Shade Ltd was formed in Auckland, New Zealand in 1997. Directors, entrepreneurs, mothers and inventors Louise Dawson and Eileen Hoey, developed their unique Outlook® infant protection products out of a genuine concern for their own children's comfort and safety when traveling by pram in the sun. They have developed a pram cover, which protects infants and toddlers from the sun's glare and helps provide needed UV protection. Six years later, their Outlook® range of quality infant protection products are sold to parents and caregivers worldwide.

The Outlook? Shade-a-babe? is a unique UV shade cover for strollers and prams. The universal design fits snuggly over the stroller and provides a high level of UV protection (70-99%) while still allowing the infant with a good view of the world.